Official RockStar Blog
Selected articles from respected authors and journalists around the web that will help you better market and build your business. In other words, reading these articles will only help you to become a RockStar in your industry!
|
What Do Your Fans Want?
musicmarketing.com
If you had access to "X-Ray Glasses" that would allow you to see exactly what your fans wanted, do you think it would help you to sell more music and get more people to shows? If so, keep reading, . . . keep reading
|
Boomers Love Brands With Personality
Vincent Vassolo
Does your brand have a high Personality Quotient (PQ)? That's a key question because when you're selling to Baby Boomers, they consistently seek out products and services that are believable and likea . . . keep reading
|
7 Steps to Disciplined Business Blogging
Jon Gelberg
Everybody and his cousin is blogging these days. All it takes is a template and a little time on your hands to have your thoughts broadcast on the Web. An effective business blog, on the other hand . . . keep reading
|
7 things you don't need anymore
Liz Weston
Some tech gear has outlived its purpose. Here are some better, more convenient and less expensive choices. One of the more tiresome habits we personal-finance writers have is lecturing people about . . . keep reading
|
8 Tips For 'Social' Marketing
Michele Pepe-Warren
Perhaps you're just discovering the power of social media. Or maybe you've known about for quite some time. Either way, if you're using social networking sites such as Facebook and Twitter to market y . . . keep reading
|
6 Social Media Metrics for SMBs To Track
Lisa Barone
Yeah. You get it. You need to develop a presence on social media to help you grow your small business and form that all-important relationship with customers. But…how do you know if you're doing it ri . . . keep reading
|
Simple Slogans Double Sales
Neuromarketing.com
We think of brands as amazingly powerful. People prefer whatever cola they are drinking, as long as it's labeled Coca Cola. People pay lots more for a Ralph Lauren Polo shirt than a generic shirt of i . . . keep reading
|
The Power of Positive Names
Neuromarketing.com
Most of us don't give much thought to what we call our product, at least in terms of category. Toothpaste is toothpaste. Cars are cars. Perhaps it's time that other businesses learn what many restaura . . . keep reading
|
3 Ways to Look at Marketing
Jamillah Warner
After reading "Is Any Publicity Good Publicity?" by John Mariotti, I started thinking (and rethinking) about marketing. John says the "news media spreads stories in a blink of an eye," but if messag . . . keep reading
|
5 Ways To Help Your Content Go Viral
Lisa Barone
Thanks to social media, small business owners and big brands have become obsessed with a common goal -- getting their content to go viral. We've all seen that funny cat video on YouTube with 2 million . . . keep reading
|
Putting it all Together
How to you put all of this marketing stuff together and make it work for you? Many companies go with the, "I'll try it" approach. Meaning somebody comes to the owner of the company with a marketing pr . . . keep reading
|
Save Money: 10 Weird Ways
Farnoosh Torabi
A couple weeks ago I received my insurance estimate for an upcoming dental procedure and nearly fainted. Met Life tells me they will cover 60% of the bill, but that still leaves me paying approximatel . . . keep reading
|
Grow your business with Email Marketing
howlifeworks.com
Email marketing is one of the most effective and inexpensive ways to find and keep new customers. Email Marketing is the process of sending e-mails to acquire new customers and convince existing cust . . . keep reading
|
6 Smart & Effective Email Marketing Tactics
Brian Anthony Hernandez
Although consumers' communication habits have evolved with the rising popularity of social media and smartphones, brands are still turning to their dependable friend -- email -- to attract and retain . . . keep reading
|
HOW TO: Find and Land Freelance Work
For many years before I started blogging and editing full-time, I made my living as a freelance writer. One of the biggest pain points for me during that part of my professional life was the tedium of . . . keep reading
|
Are You Talking to Me?
GEOFFREY A. FOWLER
Established rules of communicating with customers are unraveling, driven by a shift in how we use the Internet. Emails and corporate websites are fast being replaced by Facebook and Twitter, where cus . . . keep reading
|
Where have all the rock stars gone?
Brian McCollum
I was 7 when I got my first real record album, a gleaming collection of KC & the Sunshine Band's greatest hits. Inside the record jacket was a smattering of band shots - dim, dark concert photos wi . . . keep reading
|
Your Fortune is in the Follow-Up
Ali Brown
Most business owners are good at pitching clients or reaching out to new customers. It's the follow-up where they fall down. Why? Because they figure, "If they wanted my product, they'd finish the tra . . . keep reading
|
4 Reasons Your Brand Should Avoid Facebook
Lisa Barone
Last week on SmallBizTrends we discussed some of the new changes being made to Facebook brand pages designed to increase communication between brands and users. As a SMB owner myself, I was really ple . . . keep reading
|
Live chat: your new online salesperson
Paul Sloan
(Business 2.0 Magazine) -- A year or two ago, it looked like instant messaging and other forms of online chat had reached their full potential as a business tool. Millions of people were using IM to i . . . keep reading
|
5 Tips For Better Business Storytelling
Brian Tarcy
Who are you? For marketers, this is more than an existential question. It's an opportunity to tell your story. Your story has enormous power. It's time to harness it. Defining who you are by tel . . . keep reading
|
3 Quick Updates to Improve Site Traffic
Melanie Rembrandt
Your Website is up and running, and you love it. But, what do your customers think? If your site traffic is low (check your Google analytics to find out), it's time to take a closer look at your . . . keep reading
|
Hire Superstar Talent Fast
Bill Taylor
My most recent post, about the excesses of the new war for talent raging in Silicon Valley, generated lots of commentary -- some positive, some negative, all passionate. Readers were so engaged, I'd w . . . keep reading
|
How Attractive Is Your Business?
Jamillah Warner
"Success is when opportunity and preparation intersect. The opportunity is always presented through a relationship. Preparation solely depends upon you." ~ G.E. Warren, author of No Regret! Living Y . . . keep reading
|
Do You Owe Income Taxes On Blog Income?
John Chow
Today is tax deadline day in the US and I'm sure there are many people waiting for the last minute to file their income tax returns. In that tradition, I'm filing this online income tax post on the la . . . keep reading
|
Seven Tips for Building Customer Loyalty
Micah Solomon
Treat returning customers right and they'll return the favor. Loyal customers can be an important driver of sustainable business growth. They're usually much less price-sensitive, can be nearly im . . . keep reading
|
How to Break Out of the 9-to-5 Rut
Caryn Brooks
Kristin Cardinale works for herself, balancing at least seven or more titles at any given time: career coach, consultant, technology instructor, adjunct college professor, seminar speaker, columnist a . . . keep reading
|
Measuring the Impact of Telework Week
Rieva Lesonsky
I've long been an advocate of allowing employees to work remotely if at all possible. As a manger, I've found that enabling remote work at least part of the time boosts employee morale, loyalty and pr . . . keep reading
|
Five Ways to Keep Cash Flow Pumping
Brad Sugars
For start-up business owners, one of the biggest -- and most common -- mistakes you can make is to place other business goals ahead of your company's cash flow. While it's important to spend time o . . . keep reading
|
How Marketers Use Social Media
Mikal E. Belicove
If you're not only the CEO, but also the CMO you may be wondering if all of your social media efforts are panning out. According to a new report, you're not alone. While 90 percent of marketers now . . . keep reading
|
Why It's A Great Time To Be An Entrepreneur
Forbes.com - Pretty Young Professionals
Have you ever thought about starting your own company? Do you have a great idea that you think could be the next Twitter? Perhaps it's time you turned your dreams into reality. More and more, young . . . keep reading
|
5 Ways To Be A Social Media Authority
smbceo.com
Social media is an all - important avenue for all business types since business owners realize its worth. When it was a new trend, not many people thought that it was going to live up to its hype in t . . . keep reading
|
Musician's Websites Get Truly Interactive
AmpMusicMarketing.com
An interesting thing has been happening in music of late; artists are beginning to put some serious effort and money into their websites, using them as truly interactive marketing platforms. It makes . . . keep reading
|
10 Steps For Writing Killer Sales Copy
Dan Hatcher
1. Sit down with the top salespeople in your company and find out what they're saying to people. Get it down word for word, type it out and take a good look at it. Good Sales Copy Begins With The . . . keep reading
|
Creative Marketing To Pirates
TorrentFreak.com
In recent years, it's become fashionable to use online file-sharing networks to generate publicity for both well-known bands and those with a lower profile. If done properly it's a great and free way to reach a large audience. . . . keep reading
|
Music, Education Linked
Derek Abma, Postmedia News
The article found below proves Craig's point within his RockStar System For Success: Bring music into your life! :) --If you learned to play a musical instrument as a child, there's a better chance . . . keep reading
|
U2 to Snatch 'Biggest Tour Ever' Title
Ray Waddell
When the doors open Sunday night for U2's second show at Morumbi Stadium in Sao Paulo, Brazil, the band's 360 tour will become the highest grossing tour in history. In Sao Paulo, U2 360 will p . . . keep reading
|
Lady Gaga is a Newspaper Editor Now
Daniel Kreps - The Amplifier
As if being the biggest pop star in the world was a daunting enough task, on May 17th Lady Gaga will try her hand at a whole new profession: Newspaper editor. For one day only, Gaga will assume contro . . . keep reading
|
Looking for More Articles?
Hey everyone, Are you looking for even MORE informative articles from Craig? Well, soon you will be able to have all of Craig's informational articles at your fingertips! Coming soon, Craig will . . . keep reading
|
Social Networking Sites
For those of you on facebook and twitter you can now follow Craig and keep yourselves up to date on what he's doing! Who knows, you may even find special discount offers only available to those who ar . . . keep reading
|
The Website Is Updated
If you haven't been to www.CraigDuswalt.com lately swing by and take a look at the new additions to the site. Craig is constantly updating and adding new features to help keep in contact with everyone . . . keep reading
|
How to Develop a Company Business Plan
Every business, large or small, should develop a detailed Business Plan. Think of a Business Plan as your vision formalized on paper. Write it, ponder it, refine it. But get it down on paper. You'll b . . . keep reading
|
Why Re-Invent Yourself?
It's a given--RockStars re-invent themselves. Glam punker David Johansen became party animal Buster Poindexter, singing "Hot, Hot, Hot." Rod Stewart went from rock singer to Sinatra-style crooner. Bon . . . keep reading
|
Exciting News!
Hello everyone, The Early Bird Special Deadline for September's RockStar Marketing Boot Camp is TODAY, April 30, 2009. You must register today to get into the September Boot Camp for only $297, AND . . . keep reading
|
Book Writing Seminar
Hello Everybody! I hope you all had a pleasant weekend. Craig's book writing seminar at the Valencia Country Club on Saturday was a lot of fun and very informative. Everyone in attendance was ene . . . keep reading
|
Discount Ticket Contest!
The first 10 people to email natalie@craigduswalt.com will receive a coupon code for $10 off of the regular admission price of $47 for Craig's seminar this Saturday! "How to Write a Book to Pr . . . keep reading
|
|
|
